How perfection looks.

HPL Prototypes deliver bespoke automobile engineering, synonymous with quality and the pursuit of perfection.

Situated in a beautiful 1920’s Art Deco factory (which has previously housed many automotive highlights such as being the Triumph Le Mans racing team during the 1950’s), HPL meticulously blend traditional handcrafting modelling skills with state-of-the-art digital manufacturing and virtual techniques via their team of highly skilled engineers and craftspeople.

The brand identity captures the best of modern innovation whilst drawing influence from Art Deco shadow-typography through a precision-made logotype made to stand the test of time.


CLIENT

HPL Prototypes

PROJECT SCOPE

Branding, art direction, animation, printed collateral.


The HPL factory (mid 1900s)

Art Deco shadow-type

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